Electronic Commerce


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A Ph.D. course offered in the spring of 2017

by the Department of Accounting and Information Systems
Rutgers Business School - Newark and New Brunswick
Rutgers University

Prof. Alexander Kogan
One Washington Park 924 (Newark), (973) 353-1064




Newark Campus; 1WP-204


10:00 a.m. - 12:50 p.m.

Overview: This course covers the theoretical foundations, implementation problems, and research issues of the emerging area of electronic commerce. It discusses technological, conceptual and methodological aspects of electronic commerce. The course format combines lectures, seminar presentations and classroom discussions.

The course will utilize the Blackboard online facilities, which can be found at:

EC Blackboard

Coursework: The coursework includes presentations of research articles, in-class discussions, and a final course project researching one of the problems of electronic commerce. All after hours communications related to this course are expected to be conducted over the Internet.

Every student is required to study and briefly summarize in writing ALL required articles for every lecture, and post the summaries to the appropriate Blackboard forum before the beginning of each class. Every student will be assigned ONE of the required articles to prepare an extended summary (about two pages long) as well as a class presentation of the article. Both the extended summary and the presentation should also be posted to the appropriate Blackboard forum before the beginning of each class. One of the students (chosen randomly during the class) has to present the article in class. All students have to participate in discussing the presented articles and be prepared to (possibly) replace the main discussant. Extended summaries and presentations of additional readings can be prepared for extra credit.

It is absolutely essential to start working on the course research project as soon as possible. Every student is required to prepare a three page long proposal for the course research project, and submit this proposal for instructor's evaluation by March 9, 2017. The course research project should be prepared in the form of a term paper, and presented during the last meeting of the class on April 27, 2017. Both the research paper and the presentation should also be posted to the appropriate Blackboard forum before the last meeting of the class. For examples of term papers done by students in the previous years, see final projects Blackboard forums following the link below:

Blackboard Forums

Grading: The presentations of articles, the course project and the final exam will provide the basis for the course grade:


Article presentations and in-class discussions


Course project


Final exam

The course is supported by the RAMS e-mailing list ec-phd-list. The list membership is automatically synchronized with the current class roster. Make sure that your current e-mail address is available in the Rutgers online directory. To post a message to the list, e-mail it to


All the postings to this list are permanently archived and available from


Please note that your postings should be appropriate for this course.

This course does not have any required texbooks. Any appropriate textbooks, as well as online materials, can be used for studying the basics. I recommend the following two elementary textbooks for getting up to speed fast.

Background Readings:

The List of Topics to Be Covered in This Course:

  1. 1/19/2017 Introduction to electronic commerce, telecommunications infrastructure, and Internet technology; client-server architecture of Internet applications, standard Internet services, HTTP

    Required readings:

    1. Exploring the Digital Nation - Computer and Internet Use at Home, U.S. Department of Commerce, Economics and Statistics Administration and National Telecommunications and Information Administration, Washington, DC, November 09, 2011. http://www.ntia.doc.gov/report/2011/exploring-digital-nation-computer-and-internet-use-home
    2. OECD Measuring the Digital Economy: A New Perspective, http://www.oecd.org/sti/measuring-the-digital-economy-9789264221796-en.htm

    Additional readings:

  2. 1/26/2017 Markup languages (HTML, XML, etc.), dynamic Web content, security and cryptography

  3. 2/2/2017 Problems of Internet technology: network architecture and quality of service

    Required readings:

    1. Marjory S. Blumenthal and David D. Clark, "Rethinking the Design of the Internet: The End-to-End Arguments vs. the Brave New World", ACM Transactions on Internet Technology, Vol. 1, No. 1, August 2001, Pages 70–109. http://portal.acm.org/citation.cfm?doid=383034.383037
    2. Anindya Datta, Kaushik Dutta, Helen Thomas and Debra VanderMeer, "World Wide Wait: A Study of Internet Scalability and Cache-Based Approaches to Alleviate It", Management Science, Vol. 49, Issue 10, October 2003, Pages 1425–1444. http://mansci.journal.informs.org/cgi/content/abstract/49/10/1425
    3. Scott Jordan, "Implications of Internet architecture on net neutrality", ACM Transactions on Internet Technology, Vol. 9, No. 2, May 2009, Pages 5.1-28. http://portal.acm.org/citation.cfm?doid=1516539.1516540

    Additional readings:

  4. 2/9/2017 Internet access and services: measuring and pricing the Internet

    Required readings:

    1. A. M. Odlyzko, "Internet pricing and the history of communications", Computer Networks, 36 (5-6) (2001), 493-517. http://www.sciencedirect.com/science/article/pii/S1389128601001888. Also see http://www.dtc.umn.edu/~odlyzko/doc/history.communications1b.pdf
    2. Lee W. McKnight and Jahangir Boroumand, "Pricing Internet services: after flat rate", Telecommunications Policy, 24 (6-7) (2000), 565-590. http://www.sciencedirect.com/science/article/pii/S0308596100000410
    3. Costas Courcoubetis, Laszlo Gyarmati, Nikolaos Laoutaris, Pablo Rodriguez, Kostas Sdrolias, "Negotiating Premium Peering Prices: A Quantitative Model with Applications", ACM Transactions on Internet Technology, Volume 16 Issue 2, April 2016, Pages 14.1-22. http://dl.acm.org/citation.cfm?id=2883610&CFID=713602857&CFTOKEN=53306251

    Additional readings:

  5. 2/16/2017 Digital economy and e-business models

    Required readings:

    1. Erik Brynjolfsson, Yu (Jeffrey) Hu and Michael D. Smith, "Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers", Management Science, Volume 49, Issue 11, November 2003, pp. 1580-1596. http://mansci.journal.informs.org/cgi/content/abstract/49/11/1580
    2. Kevin Zhu and Kenneth L. Kraemer, "Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry", Information Systems Research, 16 (1) (2005), 61–84. http://isr.journal.informs.org/cgi/content/abstract/16/1/61.
    3. Anitesh Barua, Prabhudev Konana, Andrew B. Whinston, and Fang Yin, "An Empirical Investigation of Net-Enabled Business Value", MIS Quarterly, 28 (4) (2004), 585-620. http://misq.org/an-empirical-investigation-of-net-enabled-business-value.html.

    Additional readings:

  6. 2/23/2017 Security of Internet hosts and networks, public key infratsructure, safety of e-commerce applications

    Required readings:

    1. Fariborz Farahmand, Shamkant B. Navathe, Gunter P. Sharp and Philip H. Enslow, "A Management Perspective on Risk of Security Threats to Information Systems", Information Technology and Management, Volume 6, Issue 2-3, April 2005, pp. 203-225. http://www.springerlink.com/content/1573-7667/
    2. Qinyuan Feng, Ling Liu, Yafei Dai, "Vulnerabilities and countermeasures in context-aware social rating services", ACM Transactions on Internet Technology, Volume 11, Issue 3, January 2012, pp. 11:1 - 11:27. http://dl.acm.org/citation.cfm?id=2078319
    3. Andrew D. Fernandes, "Risking "trust" in a public key infrastructure: old techniques of managing risk applied to new technology", Decision Support Systems, 31 (3) (2001), pp. 303–322. http://www.sciencedirect.com/science/article/pii/S0167923600001391

    Additional readings:

  7. 3/2/2017 Electronic payment systems

    Required readings:

    1. Danton Bryans, "Bitcoin and Money Laundering: Mining for an Effective Solution", Indiana Law Journal, Volume 89, Issue 1, Winter 2014, pages 441 - 472. http://www.repository.law.indiana.edu/ilj/vol89/iss1/13/.
    2. Anastasia Pagnoni and Andrea Visconti, "Secure electronic bills of lading: blind counts and digital signatures", Electronic Commerce Research, 10 (3-4) (2010), 363-388. http://www.springerlink.com/content/1389-5753/
    3. Ravi Bapna, Paulo Goes, Kwok Kee Wei, and Zhongju Zhang, "A Finite Mixture Logit Model to Segment and Predict Electronic Payments System Adoption", Information Systems Research, Vol. 22, No. 1, March 2011, pp. 118–133. http://isr.journal.informs.org/content/22/1/118.full.pdf+html

    Additional readings:

  8. 3/9/2017 Trust and reputation in e-commerce


    Required readings:

    1. Harrison McKnight, Vivek Choudhury and Charles Kacmar, "Developing and Validating Trust Measures for e-Commerce: An Integrative Typology", Information Systems Research, Volume 13, Issue 3, September 2002, pp. 334–359. http://isr.journal.informs.org/cgi/content/abstract/13/3/334
    2. Paul A. Pavlou and David Gefen, "Building Effective Online Marketplaces with Institution-Based Trust", Information Systems Research, Volume 15, Issue 1, March 2004, pp. 37–59. http://isr.journal.informs.org/cgi/content/abstract/15/1/37
    3. Gayatri Swamynathan, Kevin C. Almeroth and Ben Y. Zhao, "The design of a reliable reputation system", Electronic Commerce Research, 10 (3-4) (2010), 239-270. http://www.springerlink.com/content/1389-5753/

    Additional readings:

  9. 3/23/2017 E-business intelligence: Data mining, Web merchandising and recommender systems

    Required readings:

    1. Juhnyoung Lee, Mark Podlaseck, Edith Schonberg, Robert Hoch, "Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising", Data Mining and Knowledge Discovery, 5 (1-2) (2001), 59-84. http://www.springerlink.com/content/1573-756X/
    2. Aron Culotta, Jennifer Cutler, "Mining Brand Perceptions from Twitter Social Networks", Marketing Science, Volume 35, Issue 3, May-June 2016, 343–362. http://pubsonline.informs.org/doi/pdf/10.1287/mksc.2015.0968
    3. Saverio Perugini, Marcos Andre Goncalves and Edward A. Fox, "Recommender Systems Research: A Connection-Centric Survey", Journal of Intelligent Information Systems, 23 (2) (2004), 107-143. http://www.springerlink.com/content/1573-7675/

    Additional readings:

  10. 3/30/2017 Business-to-consumer e-commerce: online marketing and selling, information goods

    Required readings:

    1. Yannis Bakos and Erik Brynjolfsson, "Bundling and Competition on the Internet: Aggregation Strategies for Information Goods", Marketing Science, Vol. 19, No. 1, Winter 2000, pp. 63–82. http://pubsonline.informs.org/doi/abs/10.1287/mksc.
    2. Jianan Wu, Victor J. Cook Jr., and Edward C. Strong, "A Two-Stage Model of the Promotional Performance of Pure Online Firms", Information Systems Research, Vol. 16, No. 4, December 2005, pp. 334-351. http://isr.journal.informs.org/cgi/content/abstract/16/4/334
    3. Stephen P. Smith, Robert B. Johnston, and Steve Howard, "Putting Yourself in the Picture: An Evaluation of Virtual Model Technology as an Online Shopping Tool", Information Systems Research, Vol. 22, No. 3, September 2011, pp. 640–659. http://isr.journal.informs.org/content/22/3/640.full.pdf+html

    Additional readings:

  11. 4/6/2017 Electronic markets and auctions on the Internet

    Required readings:

    1. Christina Soh, M. Lynne Markus, and Kim Huat Goh, "Electronic Marketplaces and Price Transparency: Strategy, Information Technology, and Success", MIS Quarterly, Volume 30, Number 3, September 2006, 705-723. http://misq.org/electronic-marketplaces-and-price-transparency-strategy-information-technology-and-success.html
    2. Eric Overby and Sandy Jap, "Electronic and Physical Market Channels: A Multiyear Investigation in a Market for Products of Uncertain Quality", Management Science, Vol. 55, No. 6, June 2009, pp. 940-957. http://pubsonline.informs.org/doi/abs/10.1287/mnsc.1090.0998
    3. Anindya Ghose, "Internet Exchanges for Used Goods: An Empirical Analysis of Trade Patterns and Adverse Selection", MIS Quarterly, Volume 33, Number 2, June 2009, 263-291. http://misq.org/internet-exchanges-for-used-goods-an-empirical-analysis-of-trade-patterns-and-adverse-selection.html

    Additional readings:

  12. 4/13/2017 Intelligent agents in electronic commerce

    Required readings:

    1. Robert J. Kauffman, Salvatore T. March, Charles A. Wood, "Design principles for long-lived Internet agents", International Journal of Intelligent Systems in Accounting, Finance & Management, Volume 9, Issue 4, December 2000, 217-236. http://onlinelibrary.wiley.com/journal/10.1002/%28ISSN%291099-1174/issues
    2. Joris Claessens, Bart Preneel, Joos Vandewalle, "(How) can mobile agents do secure electronic transactions on untrusted hosts? A survey of the security issues and the current solutions", ACM Transactions on Internet Technology, Vol. 3, No. 1, February 2003, Pages 28 - 48. http://portal.acm.org/citation.cfm?id=643477.643479
    3. Mark E. Nissen and Kishore Sengupta, "Incorporating Software Agents into Supply Chains: Experimental Investigation with a Procurement Task", MIS Quarterly, Volume 30, Number 1, March 2006, 145-166. http://www.misq.org/contents-30-1/

    Additional readings:

  13. 4/20/2017 Business-to-business e-commerce and supply chain management

    Required readings:

    1. Joakim Kalvenes and Amit Basu , "Design of Robust Business-to-Business Electronic Marketplaces with Guaranteed Privacy", Management Science, Vol. 52, No. 11, November 2006, pp. 1721-1736. http://mansci.journal.informs.org/cgi/content/abstract/52/11/1721
    2. Sunil Mithas and Joni L. Jones, "Do Auction Parameters Affect Buyer Surplus in E-Auctions for Procurement?", Production and Operations Management, Volume 16, Issue 4, pages 455–470, July-August 2007. http://onlinelibrary.wiley.com/doi/10.1111/j.1937-5956.2007.tb00272.x/abstract
    3. W. M. P. van der Aalst and Akhil Kumar, "XML-Based Schema Definition for Support of Interorganizational Workflow", Information Systems Research, Volume 14, Issue 1, March 2003, pp. 23–46. http://isr.journal.informs.org/cgi/content/abstract/14/1/23

    Additional readings:

  14. 4/27/2017 Presentation of course research projects

  15. 5/4/2017 Final Exam